What points stood out from what you learned, what recent work have they done, what sets them apart from their competitors? Why does this resonate with you? How do the points you make relate to your earlier experiences?īe careful of simply repeating what is written on their website or copying out lines of text you’ve read online. In other words, provide very specific reasons why you want to work in this sector, for this employer, in this role. Again, your prior research will put you in a strong position. Start by articulating your motivation and enthusiasm. Employers can easily spot these. A useful starting point – particularly if you are new to the business of cover letters – is to use the approach we outline below. Steer clear of using any cover letter templates or proformas. There are of course different ways you can structure a cover letter whatever approach you decide to take, it’s important that your letter is personal, targeted and authentic. When you don’t have a detailed job description, or you’re making a speculative application, it’s particularly important to do some more detailed research to ensure your application is as strong as possible. Familiarise yourself with any person specification and job description you’ve been given. Think about the key skills needed and which examples you can draw on from your past experience that show you have used these skills effectively. We would expect to see evidence that you meet all the core criteria across both CV and cover letter, but the cover letter itself should highlight and develop three or four core skills – or those where you are able to provide the most convincing and relevant examples and evidence.
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